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Dealing with the media
- Identify a media briefing area (easily accessible to the media, limits campus access, not near/in view of crisis)
- All media inquiries are directed to one designated spokesperson
- The school and the media have common interests - to tell the public about the school's crisis response
- Do not permit student/staff interviews on the school grounds
- Prepare a factual statement
- Do not disclose personal information
- Inquiries about victims/suspects should be directed to law enforcement
- Avoid: no comment & allocation of blame
- Instead of Idon't1now, consider saying that you will provide more factual information when it is available
- Emphasize what is being done by the school to resolve the crisis situation
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©2008 Southwest Georgia RESA. All rights reserved. Last modified: April 8, 2008
Administrator's First Steps in a Crisis
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